My name is Kisty and I'm a multidisciplinary designer specializing in brand and marketing, crafting delightful visuals based on thoughtful strategy.
Take a look around, and if you ever want to chat about design, just say hi!
A visual identity and packaging system that brings playfulness and joy to a flavoured sparkling water beverage.
A webinar landing page for a Fortune 500 enterprise, designed within an existing component library.
A concept mobile app that turns design briefs into swipeable cards, so designers can discover their next project on the go.
A monthly newsletter designed in Mailchimp that lifted click rate by 92.7% over one quarter.
A modular deck system built for a global tech app, used across 60+ B2B marketing decks, verticals, and documents.
Turning a product team's research into a landing page that gets people to download a childcare-matching app.
I'm Kisty (it sounds like Kristy, just without the R), a designer based in Vancouver. Fueled by creative thinking, strategy, and a cup of vanilla ice cream, I make work that looks good and helps businesses reach their goals.
Get to know me
A little corner for the things I draw, paint, and make for fun.
See what I've been makingEverspring is a zero sugar sparkling water brand that celebrates health and joy through a fresh, playful identity.
Brand strategist and designer
Self-initiated concept
Zero sugar sparkling water
4 flavours
Built from the ground up on one idea: being good to yourself should still feel like a treat.
From packaging to social, everything is made to make the healthy choice the fun one.
Health-conscious Millennials and Gen Z with busy lives. They want a better-for-you drink that still tastes and looks good, and they see wellness as part of everyday life, not a strict program.
Brand strategy
Brand identity
Illustration
Packaging design
Social media
Health should feel effortless and fit naturally into life.
Healthy choices should feel like a treat, not a task.
Honest about ingredients and sustainability.
Hover to read the label up close✦
Lifestyle scenes and some product shots were created with AI tools. Branding, packaging, and illustrations are my own work.
Briefdeck is a concept app that helps Gen Z design students discover and save portfolio-worthy briefs right from their phones. I took it from concept to prototype, handling the UX strategy, wireframing, and mobile interface design.
UI/UX Designer
UX strategy, wireframes, mobile UI
Self-initiated concept
Figma, Claude, Netlify
Update, August 2026. I revisited the project and rebuilt the prototype as a clickable demo using Claude and the Figma MCP. The demo builds on the design below and adds the screens and states I didn't get to in the original prototype. Try the demo
Most design brief generators live on desktop. That made sense ten years ago, but students today do most of their browsing, saving, and planning on their phones, and the tools haven't caught up. When inspiration hits on the bus or in a lecture, there's no easy way to grab a brief and come back to it later.
I created Briefdeck with the goal of getting sharper at UI/UX and Figma by building one app end to end, the way a real product team would. I'd been deep in branding work and wanted something that pulled me back into interface design.
User persona
Survey results: why students do design briefs
Even though it's a passion project, I treated it like real work. I wrote a PRD, pressure-tested it with AI tools, and ran a survey with students to check whether the problem I imagined was one they actually had.
For the interface, I thought of using swipeable cards, the way dating apps let you filter through people, except here it's ideas. I kept the design simple on purpose so most of my energy could go into learning Figma's prototyping tools.
Discovery screen
Brief details
Briefdeck ended as a working prototype in Figma. As AI tools became more accessible, I revisited the project and turned it into a clickable browser demo using Claude, the Figma MCP, and Netlify. I used Claude to design the screen states I hadn't gotten to in the original prototype and to write 25 briefs for the generator.
NuNu is a childcare app concept that matches families and nannies based on values and personality, not just availability. Another product team built the app and its research, then brought me in to design the landing page. Choosing childcare is a careful decision, so the page had to earn trust before it asked anyone to download.
Web designer
Landing page
App downloads
The team handed me their research report, their Figma file, and a short list of what they did and didn't want on the page.
Their research showed that families already have plenty of options and still don't trust them. The most used platform was Facebook, where anyone can post and nothing is verified. The paid alternatives cost more but bury people under thousands of profiles with no real way to narrow them down.
The team wanted one thing from the page: downloads. Parents were the priority audience, though nannies use the app too and needed to see themselves on the page.
From the research, three things had to land before anyone would tap download:
Families said verification and background checks were their top concern, well ahead of anything else.
People were tired of scrolling through endless profiles, only to end up with the wrong match.
Existing platforms only let families leave reviews, so nannies had no way to flag a bad experience.
I started with a wireframe to lock the section order before touching any visuals. From there, I added sections that build trust, like testimonials from both families and nannies, and accordion-style FAQs so people could find their specific concern without reading through everyone else's.
The final page is a single scroll with a calm palette, friendly icons, and a clear path from first impression to download.
Addresses the core pain point right away.
Highlights four key benefits in a clear, easy way.
Breaks down what could feel overwhelming into 3 clear, manageable steps.
Builds trust through different user perspectives that address common concerns.
Uses an accordion layout so people can find quick answers easily.
Drives downloads by showing the app in action and making it easy to get started.
Tap a number to read the note.
Designed the monthly newsletter in Mailchimp to lead with a clear call to action and give readers more ways to find the program they were looking for. After the redesign, clicks per opener roughly tripled.
Email designer
Design and layout
Mailchimp
I designed the monthly newsletter for a vocational school in Richmond, BC, while working at picnic social strategies, a marketing agency in Vancouver. Each issue featured one of the school's programs, the government funding available to students, and a story from the school's blog.
The copy was provided and couldn't be changed, so my role was mainly to build the design and layout in Mailchimp. I restructured each issue to lead with one clear call to action, then gave readers more ways to find the program they were looking for further down the email.
Increase in click rate, quarter over quarter
More clicks per opener, from my first issue to my second
Lower unsubscribe rate, quarter over quarter
A global tech app was refreshing its marketing decks. Over six months, I designed more than 60 of them across different industries, including travel, automotive, health, and AI.
Visuals shown are fictional recreations. Original work is protected under NDA.
Marketing designer
Decks and one-pagers, print and digital
Travel, automotive, health, AI, and more
Each deck needed to feel made for its audience while still clearly looking like the same brand. The work meant turning dense product information and data into slides that were clear and easy to present.
Please email me if you'd like to chat!
A Fortune 500 enterprise wanted to attract small business owners by offering a free webinar series on how to use their platform.
Visuals shown are fictional recreations. Original work is protected under NDA.
Web designer
Web design
Small business owners
I designed the landing page for the series, working with the client's existing component library and a strict brand system. It shipped in two versions. The first was built from components that already existed so it could launch on time, and it went live on schedule. For the second, I proposed new components for the developers to build, and it was implemented a few months later.
Please email me if you'd like to chat!
My journey started long before I even knew what graphic design was. As a kid, I spent afternoons sketching anime characters or customizing my blog with HTML and CSS. Blogging became my creative playground, opening doors and guiding me toward the multidisciplinary designer I have become today.
Throughout the course of my professional career, I've worn different hats in branding, social media, creative content, and digital storytelling. I enjoy thoughtful experimentation, solving problems creatively, and making designs that feel genuine and human.
Outside design, you'll usually find me traveling somewhere new, collecting cute illustrations, or happily building magic worlds through online games.
I like to ask questions first, so we're on the same page before I dive into the design.
I always think about your audience and your goals, and look for the spot where the two meet.
I make sure the final design is something you'll be proud to show off.
Watch on YouTube
Born and raised in Manila, now living in Vancouver.
Built my first website in 2002, then pursued blogging.
Taught digital art to high schoolers. That was fun!
I love to travel, play online games, and collect trinkets.
I specialize in brand identity, web and landing page design, presentation decks, and social content, with additional experience in video editing and photography. I help fast-moving creative and marketing teams turn ideas into work people connect with.
Sep 2026 – Present
A Vancouver-based SaaS company · Full-time · Hybrid
Dec 2025 – Jul 2026
Made in Katana · Full-time · Remote
Oct 2025 – Jan 2026
picnic social strategies · Part-time
May 2023 – Oct 2025
Vancouver, BC
Jul 2020 – Apr 2023
Omni Channel Solutions · Full-time · Hybrid
Jul 2019 – May 2021
St. Paul College Pasig · Part-time
Nov 2018 – Jul 2019
Omni Channel BPO · Full-time · On-site
Diploma, Digital Media Design
Vancouver Community College
Certificate, Graphic Design
Shillington College
Master in Information Technology
James Cook University
