Singapore Airlines' 7 Days of Surprises
What seemed like an ordinary week at the airport was enlivened with a host of surprises for the travelers of Singapore Airlines (SIA). To express its gratitude for the support and loyalty it has received over the years, SIA shared the celebration of its 70th anniversary with the people who paved the way for the Airlines’ success – its dear customers.
As part of its 7 Days of Surprises campaign, SIA took its passengers by surprise by giving them great deals to choose from, special tokens at the airport, and a chance to win a trip for 2 to Singapore. It serves as a testament to the Airlines’ philosophy of providing world travelers A Great Way to Fly. The 7 Days of Surprises campaign is just a part of SIA’s year-long celebration of its 70th anniversary.
Watch the culminating video on Facebook to get a glimpse of how the Airlines pulled off this ultimate surprise.